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Fundamentals of Digital Marketing

Fundamentals of Digital Marketing: A Marketer and his 5 Sons

Who is the marketer here, in this virtual world, who are their sons, and what are their names. Shall we look at them in detail? The marketer is no one, but Digital Marketing and their sons are different fundamentals of digital marketing. Fundamentals of digital marketing are becoming increasingly crucial whether you are a freelancer. A small business owner, non-profit management, or a member of a bigger company.

A few decades ago, a man was much popular in advertising in the era with lesser technologies and he is no one our marketer’s and digital marketing’s father traditional marketing.

You must understand what options are accessible to you and your company. How digital marketing differs from traditional marketing, and which skill sets you should develop vs. which you should outsource. Digital marketing basics differ significantly from traditional marketing foundations. 

What works in traditional media such as television, radio, and print will not necessarily work online, and vice versa. To be successful in digital marketing, you must use the technology that powers online media. Such as websites, clickable advertisements, and social network accounts. 

Before looking into the principles and fundamentals, let’s look at the difference between digital marketing and traditional marketing. Digital marketing is the promotion of a brand’s services or products using different digital platforms and social media platforms.

Products and services are promoted through various methods, including e-mail marketing, SMS marketing, and social media marketing on Facebook and Instagram. Conventional marketing involves marketing by traditional methods such as distributing brochures, television advertising, announcements on speakers or radio to notify people about their product or service, and even cold calls.

Traditional marketing doesn’t allow direct interaction with customers, whereas digital marketing offers a higher level of engagement and interaction. Your brand can easily build better and long-lasting relationships with customers by interacting with them via video, surveys, or webinars. 

Fundamentals of Digital Marketing

So, now it is time to know the fundamentals of Digital Marketing

  1. SEO 
  2. Content marketing 
  3. Content strategy 
  4. Paid online advertising 
  5. Social media 

1). SEO

When it comes to digital marketing, you should think about search engine optimization or SEO. Essentially, all online information should be optimized so that search engines can index it and offer it to as many people as possible.

The key to SEO is to research keywords for individuals you want to attract and then create content around those keywords. 

2). Content Marketing

It’s time to do marketing your amazing content, SEO-friendly content online after you’ve created it. Information marketing is a deliberate strategy to reach out to specific people online by providing consistent, relevant, and engaging content. 

There are several types of media accessible online that you may use to advertise your company, ranging from blogs to e-mail newsletters to website landing pages. 

3). Content Strategy

The term “content strategy” refers to your entire approach for creating, curating, and releasing information. It differs from content marketing because it entails planning for all of your organization’s content, not simply marketing material. 

You may have material from your firm lying around, such as client testimonials, product descriptions, and even strategic plans for business growth. Creating an efficient content strategy entails controlling all of your material to have the most assets accessible when it comes time to advertise.

4). Paid Online Advertising 

Following that, there is a paid component to digital marketing that you should be aware of. Platforms such as Google Ads and Facebook Ads enable you to reach big groups of people fast and at extremely low costs, especially when compared to traditional advertising. 

It is critical to determine whether a sponsored plan will enhance your overall marketing objectives. 

5). Social Media 

Last but not least, social media is quickly becoming the ideal platform for increasing online “word-of-mouth” exposure about your company. Every day, millions of individuals use social media sites such as Facebook, Twitter, and LinkedIn to discuss their favorite products, services, causes, and local merchants. 

If you want to increase brand recognition, social media may be a terrific place to cultivate, monitor, and participate in discussions with the individuals you want to reach.

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